New Branding Brings New Energy
By Renée Eaton

Everyone likes to have a new look. It's inspiring, refreshing and brings new energy. Companies are no different. Nothing brings more excitement to a company than changing their look to prepare them for the future.

Due to our recent amalgamation with Volition Alliance Group and WoodRidge Data Solutions, we were given the opportunity to remake ourselves to incorporate the myriad of new services we are now providing. This branding included a new logo.

Our unique look and name often bring questions. Our name is a clever combination of "business excellence," something we endeavor to provide our clients. Our new logo is also a combination of values and goals.

It has three main design features. The globe was used to reflect how our organization encompasses an international clientele.

The upward arches are meant to symbolize our forward thinking standpoint and the innovative solutions we strive to provide our clients.

Finally, the character standing in for the 'X' in BizXcel represents how our company is people-oriented. We understand that it is people who drive success. Our goal is to give all our clients that personal touch.

Seizing the Day discusses changes at BizXcel and how we are always transforming and advancing in order to serve our clients better.

Renée Eaton is a Communications Specialist, researcher and writer for BizXcel Inc. and editor for Generating Greatness.